ADVANCING PUBLIC PROTECTION THROUGH ENHANCED PUBLIC AWARENESS INITIATIVES

WHY ARE WE FOCUSING ON ADVANCING PUBLIC AWARENESS?

One of the major tasks for any regulatory College is to make the public aware of its role in public protection and to ensure they realize the value of seeing a regulated professional. This is part of why the Minister of Health and Long-Term Care, the Hon. Dr. Eric Hoskins, has been placing such major emphasis over recent years on Colleges being more transparent about their processes and the information they collect and maintain.

ABOUT THE INITIATIVE

The public awareness initiative was developed to advance public awareness by increasing the public's knowledge of the advantages of regulation so ultimately the public will become more confident in the care provided by regulated practitioners.

ABOUT THE AUDIENCE

This initiative included an integrated campaign aimed at patients that use audiologist and speech-language services, emphasizing the importance of regulation and the overall role of the College. Based on public opinion survey feedback, videos and brochures were developed with an approach to reach a target audience of Ontario patients and caregivers of up to and including school age children; and seniors.

THE OUTCOME

More of the targeted public audience have been made aware of CASLPO and its role, learned about what the College can do for them and appreciate the advantages of accessing a regulated health professional.

WHAT DID THE INTEGRATED CAMPAIGN INCLUDE?

The campaign included video, print, and on-line digital components so that, through Ontario clinic screens and a series of Facebook posts, over time, public awareness will advance. A simple, easy to understand, motion graphics video format with "sound down" capability was selected to enable distribution in Doctor offices and by social media. This outreach matches the survey findings that these are two major sources of health information for the public.

VIDEO AND BROCHURES – WERE DISTRIBUTED TO THE PUBLIC DIRECTLY AS WELL AS THROUGH OUR MEMBERS.

Did You Know Audiologists and Speech‐Language Pathologists are Regulated?
(Closed Caption - 90 Seconds)
Where To Find Regulated Audiologists and Speech-Language Pathologists
(30 second short)
Audiologists and Speech-Language Pathologists Are Regulated
(30 second short)
 

Take a look at the materials developed to raise awareness of CASLPO and our members.

1 90-SECOND VIDEO – MEDICAL OFFICE SCREENS

The video was played in over 60 medical offices in May and October 2016 reaching our target audience. The exposure reached 250,000 impressions per month.

2 30-SECOND VIDEOS – FACEBOOK POSTS

The videos were amplified through Facebook sponsored video posts in May and October 2016. The Facebook campaign received 80,000+ views per month.

8 SHORT INFORMATIONAL VIDEOS

The videos address answers to questions about access to audiology and speechlanguage services and the importance of seeing a professional regulated by CASLPO.

Learn more, by viewing the videos

BROCHURE

We developed a brochure, and through the campaign, we are able to track usage by requests and downloads.

The new Brochure designed to complement the new motion graphics video was distributed in 68 Doctor offices across Ontario.

Learn More, by viewing the brochure

OTHER INITIATIVES

eBadge

Members can insert the eBadge and video link and display it in their eMail signatures for communication with patients, colleagues and other health practitioners. Instructions for the email application are accessible on CASLPO's website, click here.

Accessible Resources

Communicatively Accessible Resources, provides regulatory information for people living with communication barriers. Click here

© 2018 CASLPO - Annual Report 2016

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